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This article is a long-overdue follow-up to the one I wrote in 2019, “If you want

Retail

Know your customer VERY well — There’s no better way to get to know anyone than

Apprenticeships have been the best way to learn and break into a creative craft for centuries.

UX Strategy

Memes like this get passed around in shopping groups, and they’re funny because they’re so relatable

How NOT to fundraise Fundraising is an interesting form of e-commerce. E-commerce is essentially a transaction

UX Research

Don’t judge a book by it’s cover…till you’ve read the book. We had some interesting conversations

UX Research, UX Strategy

The Chesire Cat best articulated my view on A/B testing. If you’re cherry-picking which problems to

UX Design

If you really want to change the world, consider hiring more Autistic UX designers. Anthony Hopkins.

UX Leadership

The first person who inspired the feeling of “I want to be like them when I

UX Research

There’s a useful little exercise that can help us observe people in a better light.

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