If you want to save your business, hire more Autistic UX designers to design your AI Products.
This article is a long-overdue follow-up to the one I wrote in 2019, “If you want to change the world, hire more Autistic UX designers.“ If you want your AI product to stand out in the veritable sea of others, you need autistic minds to help you design it. 🕵️ Good, human UX is your […]
Top 10 Things I learned in my 15+ years working in Retail & CX
Know your customer VERY well — There’s no better way to get to know anyone than by observing and interacting with them. We naturally befriended our customers because we REALLY cared about them. We kept up with their personal events, celebrated their milestones, and continually listened to their ever-changing motivations, frustrations, and needs. Community Matters […]
UX apprenticeships for career-changers
Apprenticeships have been the best way to learn and break into a creative craft for centuries. For so many creatives, the best way to learn is by observation and being able to work hands-on in real-time. Apprenticeships are ideal for career changers because they can quickly add value by applying their real-world experience to a […]
Ethical Selling is for Real Capitalists
Memes like this get passed around in shopping groups, and they’re funny because they’re so relatable and, unfortunately, all too true. One of the many benefits of shopping online is that the internet is open 24/7. Does that mean it’s OK to capitalize on the impulsive decisions your customers make when they’re tired? It’s not […]
UX of fundraising
How NOT to fundraise Fundraising is an interesting form of e-commerce. E-commerce is essentially a transaction people make—buying something to get something in return. When people say, “I donate to xx charity” or “We support xx,” they feel part of a community or cause, which is always powerful. So yesterday, I got this call. As […]
Why demographic questions rarely have a place during Usability Testing
Don’t judge a book by it’s cover…till you’ve read the book. We had some interesting conversations over the weekend with the kids, and I thought about the time I’ve spent in commerce and e-commerce. How often have we judged customers by how they looked, sounded, and acted, digitally (on paper) and non-digitally? I know I […]
Cheshire Cat A/B Testing
The Chesire Cat best articulated my view on A/B testing. If you’re cherry-picking which problems to solve without doing the larger work to understand the real problem, you’re missing out on a lot of $$$. It doesn’t matter what you test because you’ll keep guessing and dancing in the loop-de-loop while other opportunities pass you […]
Autism and UX designers
If you really want to change the world, consider hiring more Autistic UX designers. Anthony Hopkins. Tim Burton. Woody Allen. Lewis Carrol. Thomas Jefferson. Emily Dickinson. Charles Darwin. Albert Einstein. Steve Jobs. What do all these people have in common? They were all revolutionaries — highly successful people who touched the hearts and minds of […]
Be the inspiration you once needed
The first person who inspired the feeling of “I want to be like them when I grow up” was my 2nd grade friends grandmother, Adele. Adele was the picture of creativity. Her house was filled with handmade endeavors — collages, artwork, jewelry, tablecloths, and dollhouses made of things people usually throw out (like the tiny […]
Personality, Perceptions & Personas
 There’s a useful little exercise that can help us observe people in a better light. It’s an excellent way for leaders & managers to help others apply their traits as strengths, rather than perceiving them as weaknesses. To my fellow UX Researchers and Designers — this is a helpful guideline to balance out user frustrations/motivations. […]
