A winning Website platform for sales, growth, and AI positioning.
Get another 10 years of growth
With a quality online presence that provides authority, function, and discoverability.
Equip your mid-sized business with our enterprise expertise.
The Status quo
Your brand and website can’t keep up with the market.
Your team struggles with site maintenance
The design and text feel old
Your leads and customers can’t find what they want
To top it off, Google and AI are sending people to your competition.
Let’s fix your site
“My team can’t figure out how to update content and the team-facing side is really confusing.”
Marketing Director
“Our logo and colors are from 2008 and our competition looks way better.”
COO
“We get some visitors to our site, but very few people buy or reach out.”
Marketing Manager
“I don’t even bother to send people to our website, everything happens via customer service reps.”
vp of sales
The need for change
A custom web experience for
3 audiences
Human visitors
Position your company as the right choice for buyers with brand credibility and ease-of-use. Can people understand and utilize your value?
Search engines
Structure your site to be found on Google, which drives 53% of all online traffic. Do you get the right visitors from searches?
AI models
Create discoverability infrastructure for ChatGPT, Claude, Perplexity, and more. Does AI reccomend your business?
Our process and services
We offer all-in-one service, expert providers, and zero handoff gaps.
PHASE 1: EXPERIENCE
Strategic market and brand
research
Understand where your business is now and where should go, so we can align your digital presence with your business goals.
- The Growth UX Studio
- Product Story
Brand voice position and
messaging
Clarify who you are and why it matters for your market, with voice and tone standards, reusable terms and phrases, and guidance for your team.
- Product Story
User experience and site
strategy
Take a close look at your target audience and their goals to map your site navigation and structure for functional day-to-day use.
- The Growth UX Studio
- Product Story
PHASE 2: INTERFACE
Visual design refresh
Create a modern and scalable visual
system of colors, fonts, and style that reflects your business and long-term goals for growth.
- The Growth UX Studio
Search (SEO and GEO)
infrastructure
Build your site around how people find things online, through search, reputation, and discoverability. Make sure people see the benefits of your business.
- The Growth UX Studio
Copywriting and content
production
Write every page for brand impact and conversion. We'll make your complex businesses sound exactly right for your buyers.
- Product Story
PHASE 3: DEVELOPMENT
Website development and CMS setup
Develop the approved site experience into a responsive, easy-to-manage website with flexible page templates, reusable components, and a CMS structure your team can actually use.
- The Growth UX Studio
Technical SEO/GEO and schema markup
Build the site with strong technical foundations, including semantic page structure, metadata, schema markup, performance considerations, redirects, analytics, and search-friendly best practices.
- The Growth UX Studio
Integrations, QA, and launch support
Connect the site to the systems your business depends on, including forms, CRMs, tracking tools, scheduling platforms, and email systems, then test everything before launch.
- The Growth UX Studio
THE TEAM
Two studios. One unified process. Zero handoff gaps.
20+ years of combined experience with Fortune 500 companies and startups
REBECCA BAR
UX STRATEGY
PRODUCT DESIGN
GROWTH SYSTEMS
Founder of The Growth UX Studio. Full-stack product designer with enterprise credentials and a sharp instinct for what makes businesses grow. Rebecca leads strategy, architecture, and execution — and has done it at scale for some of the world's biggest brands.
SAMANTHA NAYMARK
UX STRATEGY
PRODUCT DESIGN
GROWTH SYSTEMS
Founder of Product Story. A rare breed of UX writer who thinks in full product experiences, not just copy. Sam's speciality is making complex organisations sound clear, credible, and compelling — to the exact audience that matters most.
real testimonials
Our clients like working with us.
THE INVESTMENT CASE
Every dollar invested in UX yields $100+
Beyond revenue: better positioning means better-fit clients and higher deal-values.
We’re experts at exactly this, and will hit these targets together with you.
94%
Of company first impressions come from website design.
312%
ROI on average, for mid-market website redesigns.
25-50%
Lift in marketing-qualified lead volume.
ONLY 3
Months until you see real improvements in metrics.
INVESTMENT
Transparent pricing, clear process. Always.
QUESTIONS
Everything you need to know.
Why two studios?
Most digital transformations fail at the handoff — between the strategist and the designer, between the writer and the developer, between the brand thinker and the builder. We eliminated that gap by design.
The Whole Nine brings together two senior studios with complementary expertise: The Growth UX Studio leads UX strategy, design, and development. Product Story leads narrative, positioning, and content strategy. Together we cover every dimension of a high-performing digital presence — without the communication overhead of managing multiple vendors or the quality compromise of a generalist agency trying to do everything.
Two studios also means two senior minds on your business from day one. Not a senior partner who hands you off to a junior team. Rebecca and Samantha are both in the room for discovery, both accountable for the outcome, and both bringing enterprise-level experience to your project.
That combination — product thinking plus UX execution plus storytelling — is rare. Most agencies can do one well. We do all three.
What platform will my site be built on?
Our preferred tech stack for most engagements is WordPress with Elementor. We chose this combination deliberately — not because it’s the easiest, but because it’s the most powerful foundation for the kind of website we build.
WordPress powers over 40% of the web and remains the gold standard for SEO architecture, schema markup, and content scalability. Elementor gives us the design flexibility to build premium, custom experiences without sacrificing performance or maintainability. Together they create a site you can own, update, and scale without being dependent on us forever.
For businesses with specific needs — e-commerce, product-led growth, or highly visual brand experiences — we may recommend Shopify or Webflow instead. We’ll make that recommendation during the strategy phase based on your goals, your team’s technical comfort, and your long-term roadmap. The platform decision is always strategic, never default.
Do you offer payment plans?
Yes. We structure every engagement so that payment stays aligned with progress — you pay for work as it’s delivered, not all upfront.
Most projects are structured in phases: a kickoff payment to begin, milestone payments tied to key deliverables, and a final payment at launch. This keeps the project moving, keeps both parties accountable, and means you’re never paying for work that hasn’t happened yet.
For larger engagements we can also structure monthly payments across the project timeline. We’re flexible — what we care about is that the financial structure matches the way you work and keeps the project momentum intact. We’ll agree on the right structure during your strategy call before any work begins.
Why should I do this now?
Because the bar for digital authority and credibility has never been higher, and it’s rising by the day.
Your website is no longer just a brochure. It’s the first place a prospect goes after hearing your name, the thing a potential partner reviews before responding to your email, and the asset an investor looks at before taking your call. In every one of those moments, your website is either working for you or against you. There is no neutral.
The modern buyer is also more sophisticated than ever. They’ve seen thousands of websites. They know immediately — within seconds — whether a business is operating at a high level or not. A site that looks like it was built five years ago signals that the business hasn’t grown. A site that’s hard to navigate on mobile signals that the business doesn’t respect their time. A site that can’t be found on Google or cited by AI systems simply doesn’t exist for a growing percentage of your potential clients.
The cost of waiting is not zero. Every month your website underperforms is a month of deals influenced by a first impression that doesn’t reflect your real level. Every quarter without a proper digital presence is a quarter your competitors — who may be less capable than you — are winning business because they look more credible online.
The businesses that invest in their digital presence now are the ones that will be impossible to compete with in three years. The ones that wait will still be explaining their website on sales calls.
What size business is this right for?
The Whole Nine is built for established businesses — companies that have real clients, proven services or products, and meaningful revenue, but a digital presence that no longer reflects their actual level.
In practice that typically means businesses generating between $1M and $20M annually. You’ve moved past the startup phase. You have traction. You have a team. You’ve outgrown your original website and you know it — but you haven’t yet found a partner who can handle the full scope of what needs to change.
This is not the right fit for pre-revenue startups, solo founders just getting started, or businesses looking for a quick fix. The investment, the timeline, and the depth of our process are designed for organizations that are ready to make a serious, strategic commitment to their digital presence.
If you’re not sure whether you’re the right fit, the strategy call will tell us both within the first 20 minutes.
Can you work with our existing brand or do we start from scratch?
We almost always work with what you have — and build on it, not over it.
Most of our clients have brand equity worth preserving. A logo people recognize. Colors that have meaning. A visual identity that has some equity in the market.
Throwing all of that away isn’t a transformation — it’s a disruption. And disruption for its own sake creates confusion, not authority.
What we do instead is a brand refresh — we modernize, sharpen, and elevate what exists to match your current level. We fix what’s inconsistent, strengthen what’s working, and bring the whole visual system into alignment with where your business is today.
In cases where the existing brand is genuinely not salvageable — where it’s so outdated or misaligned that building on it would undermine the result — we’ll tell you that directly in the discovery phase, with a clear rationale and a plan. But that’s the exception, not the rule.
What happens after the site launches?
Launch is not the finish line — it’s the starting line.
In the first 30 days post-launch we monitor performance closely: traffic patterns, conversion rates, page speed, indexing, and any technical issues that surface in a live environment. We make adjustments as needed and ensure everything is stable before stepping back.
Beyond that, what happens depends on what you need. Some clients want a clean handoff — we document everything, train your team, and you take it from there. Others want ongoing support — monthly retainers for SEO optimization, content updates, analytics review, and continuous improvement as your business evolves.
We also offer a post-launch growth retainer for clients who want to keep building momentum — ongoing content strategy, AEO monitoring, AI discoverability improvements, and performance optimization as search and AI landscapes shift.
The site we build is yours. It’s built to be maintained, updated, and scaled by your team if you choose. But if you want us in your corner as it grows, we’re available for that too. We’ll talk through the right post-launch arrangement during your strategy call.
Do you work with businesses outside the US?
Yes. Both studios work with clients globally and have done so throughout our careers.
Rebecca has worked with international organizations across North America, Europe, and beyond. Samantha’s client work spans companies in the US, Israel, and across the tech industry globally.
We’re comfortable working across time zones, currencies, and markets. The strategy, design, and development process works the same regardless of geography. Discovery sessions, working reviews, and presentations all happen remotely via video.
If you’re outside the US and wondering whether your market context will be understood — it will be. Part of our discovery process is understanding your specific audience, competitive landscape, and business environment, wherever you operate.
READY TO TRANSFORM YOUR DIGITAL PRESENCE?
Find out if The Whole Nine is right for your business.
We work with a small number of clients at a time. Book a no-pressure
strategy call to talk about your goals, your current site, and whether
this is the right next move.
NO COMMITMENT REQUIRED · TYPICALLY RESPONDS WITHIN 24 HOURS · LIMITED SPOTS AVAILABLE
Offered by The Growth UX Studio x Product Story