Ethical Selling is for Real Capitalists
Memes like this get passed around in shopping groups, and they’re funny because they’re so relatable and, unfortunately, all too true. One of the many benefits of shopping online is that the internet is open 24/7. Does that mean it’s OK to capitalize on the impulsive decisions your customers make when they’re tired? It’s not […]
Cheshire Cat A/B Testing
The Chesire Cat best articulated my view on A/B testing. If you’re cherry-picking which problems to solve without doing the larger work to understand the real problem, you’re missing out on a lot of $$$. It doesn’t matter what you test because you’ll keep guessing and dancing in the loop-de-loop while other opportunities pass you […]
