Why demographic questions rarely have a place during Usability Testing
Don’t judge a book by it’s cover…till you’ve read the book. We had some interesting conversations over the weekend with the kids, and I thought about the time I’ve spent in commerce and e-commerce. How often have we judged customers by how they looked, sounded, and acted, digitally (on paper) and non-digitally? I know I […]
Cheshire Cat A/B Testing
The Chesire Cat best articulated my view on A/B testing. If you’re cherry-picking which problems to solve without doing the larger work to understand the real problem, you’re missing out on a lot of $$$. It doesn’t matter what you test because you’ll keep guessing and dancing in the loop-de-loop while other opportunities pass you […]
Personality, Perceptions & Personas
 There’s a useful little exercise that can help us observe people in a better light. It’s an excellent way for leaders & managers to help others apply their traits as strengths, rather than perceiving them as weaknesses. To my fellow UX Researchers and Designers — this is a helpful guideline to balance out user frustrations/motivations. […]
