What is ethical design (and why It matters)
Anything in this world can be used for good or for harm. Technology, like fire, like money, like design itself, is neutral and reflects the intention of those who wield it. Rabbi Menachem Mendel Schneerson, one of the most influential Jewish leaders of the 20th century, encouraged people to view technology as neither inherently good […]
Usability testing 101: What it is, why It matters, and how to get It right
Usability testing turns good ideas into great user experiences. You might have hired a brilliant strategist and designer, but if you’re not putting your product in front of real users and testing, you’re still guessing. And remember what assumptions make? This beginner-friendly guide walks you through what it is, why it matters, and how to […]